Kraft Mac n’Cheese

I have long been a bit of an Americanophile with a particular penchant for American literature. Part of that fascination is to do with the descriptions of seemingly exotic sounding foods in these novels. To someone growing up in Ireland, corn dogs and crawdaddies held an almost magical fascination. So imagine my childlike glee when I espied a box of Kraft Macaroni and Cheese in Brixton Market last weekend! I could finally try that most archetypal of American meals without the need for transatlantic travel…

Kraft Mac n’ Cheese or Kraft Dinner as it is also referred to, seems to be the thing that most of my American ex-pat friends crave the most outside the USA. They beg returning travellers to slip those familiar blue boxes in their luggage or pay ridiculous prices for it in Selfridges food hall. Their eyes glaze over with wistfulness when they mention it. How could I resist trying something so iconic?

So on a grey rainy Sunday evening, after a few cocktails the previous night, I decided it was time to try the ultimate comfort food and open that box of Kraft Dinner in time for Come Dine With Me. Firstly, I was alarmed to see that since the macaroni and cheese sauce are separately packed, you have to make the entire 3 serving box in its entirety. Even as a great lover of macaroni cheese that seemed excessive.

Secondly, the macaroni seemed to stick together the instant I added it to the boiling water and no amount of stirring seemed to help. Thirdly, while my pasta lump was cooking, I was horrified to see that the serving instruction was to use 4 tablespoons of margarine to make the cheese sauce. For a real butter lover those instructions felt like sacrilege. I was slightly relieved to see that the ‘Light Prep’ involved 2 teaspoons of butter and the same amount of fat free milk. Pondering why anyone would willingly add that much margarine to anything, I drained the macaroni.

Thanks to having to stir it to try and break up the unappealing lump it had formed, I haven’t seen macaroni this gluey since I last made art in kindergarten class. Obeying the express instruction not to rinse it took every ounce of my willpower. Instead it lay draining in the colander looking wan and quivering like a recently unearthed brain. I hoped the cheese sauce would salvage it…

I added a 1/4 cup of semi skimmed milk to the pan along with a lump of salted butter and opened the foil sachet of cheese sauce powder. Believe me when I say the last time I saw anything that unnaturally lurid in colour, it was being worn by a eager young thing en route to a Nu Rave night. Luckily stirring it into the milk and butter rendered it normal enough coloured to consider eating and it looked almost palatable by the time the macaroni was stirred in.

I was too shocked to take a good photo...

I put the whole mountain of mac n’ cheese in a bowl and added some black pepper for extra favour. I was slightly concerned to see that by the time I had sat down to eat, it had begun to congeal slightly in the bowl, adding an extra dimension of unappealingness to it all.

Undaunted, I dug into the dish, only to discover it looks better than it tastes. I’d say it tasted like sick, but at least sick has a definable flavour. This was offensive in its sheer blandness. It didn’t even taste of salt, let alone cheese. The macaroni was limp and wet with absolutely no texture or bite while the sauce was just tasteless with a unpleasant hint of oiliness. The whole thing was simply like milky semi digested pap. By the time the good folk of Come Dine With Me had reached their first starter, I had had enough.

Having tasted this dreck, I cannot imagine how miserable you must be feeling for Kraft Macaroni and Cheese to classify as comfort food. Everything about it is an insult to the real thing. Any craving for processed cheese I had after reading this paean to it has been obliterated. After this crushing disappointment I doubt I will ever risk trying an egg cream or a funnel cake in the future. I’m not sure I could take the shattering of another childhood dream after this debacle!

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9 replies
  1. miss_south
    miss_south says:

    Actually, and I say this as someone doesn’t really eat ketchup, that would make this much nicer…

  2. Vanessa
    Vanessa says:

    While it is totally disgusting I have to say that there are still times when I totally crave it, and I wasn’t even indoctrinated as a child. I think of it as the American equivalent of marmite or natto (which is truly, truly vile).

  3. Elly
    Elly says:

    Mac and cheese was the first thing I learnt to cook from scratch! That and omlettes. Of course, all my early attempts at both looked exactly like sick. 20 years on, making bechamel is one of my favourite kitchen tasks and I can do it one-handed while talking on the phone, until you get to the vigourous stirring part.

    I wonder though… this is surely very much to do with the things one is fed as a child? Love of a certain bland food definitely being a taste formed young – I know I have my favourites.

  4. Lyndsay
    Lyndsay says:

    I think this probably appeals mostly to North Americans simply because we have cultivated a taste for processed “cheese” that bears little relation to actual cheese. These pictures have me salivating.

  5. Danielle
    Danielle says:

    Darling… it is an acquired taste, however, it’s so much better with the 4 tbsps of butter. Real butter. This is not health food. It’s a starchy vehicle for creamy cheesy goodness. But yes, not for everyone. Also – don’t let this keep you from funnel cake. That shit is a-mazing.

Trackbacks & Pingbacks

  1. [...] to you: this is the exact opposite of a Kraft Dinner. Miss South was braver than I, and last year experienced boxed Kraft & Mac. From powdered cheese: two words which should never be used together. Unsurprisingly for UK tastes. [...]

  2. [...] for the literature and food of the USA. And I’m prepared to struggled for my art. The Kraft Mac n’Cheese might have defeated me, but like my first time reading Moby Dick, I don’t give up easily. [...]

  3. [...] and very tasty. So while it was much more of a success than my previous dalliance with American classics, I’m still not sure I’ll be adding it to my autumnal repetoire. I think I prefer my [...]

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