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Dear Jamie Oliver…

(Update: After writing this piece, Miss South shopped for, and made Jamie Oliver’s much-debated meal with mussels. tomatoes, pasta and of course, mange tout. Was it possible to buy the individual ingredients, and did it cost just 60p? Find out here.)

So tell me why I should listen to you on ‘Money Saving Meals’ when it’s clear that you don’t really understand poverty in the UK? Do you have any special knowledge that the 9 million households who will migrate onto Universal Credit don’t have about the day in day out grind of making ends meet? And why do we have to put up with being derided and criticised yet again? We’ve got the Department of Work and Pensions and the coalition government for that usually…

In this piece, you skirt very close to blaming poor people for just not trying hard enough. Now, I think I’ve covered this before here and I have no great urge to rehash the points (although I’m poor and I do know that a hash makes an inexpensive meal at least), but I’m staggered by your lack of responsibility here Jamie.

One of the biggest reasons we can’t all live the life of a Sicilian peasant with our handful of mussels and darling little pasta dishes is that our shopping options have been decimated by the supermarkets which now account for about 90% of food shopping in the UK. This would include the supermarket chain that you advertised for 10 years. And the other five or six that stock your ready made pasta sauces and branded foods.

This is a situation where supermarkets have filled the breach where people no longer got taught Home Economics or cookery at school by telling them cooking was really really hard and that life would be more simple if they just bought this pre prepared item. They branded and bagged everything we ate and turned it to profit over anything more profound. And you encouraged it by slapping your face and your name on everything from grow bags to magazines because it made you money.

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