Apparently the cupcake has had its day. There is a new baked goods craze sweeping the nation in the shape of the delightfully named Whoopie Pie which is basically two cake shells filled with flavoured buttercream. They more closely resemble a macaron than a cake and their robust, sturdy squidginess is making them very popular, particularly with those who are put off by the increasing feminisation of the cupcake.
The Times article was picked up by several people on my Facebook feed upon publication and since I had a trip planned to The Hummingbird Bakery the next day, it seemed like the perfect opportunity to sample these delightfully named little numbers. Just call me a trendsetter! Read more